Today’s Must-Have: ‘Asteri,’ the Debut Saudi Makeup Brand

2 min read

Asteri is the first premium makeup brand from Saudi Arabia, celebrating and highlighting authentic Arab beauty. The brand’s goal is to challenge stereotypes and showcase the modern vision of Arab women through a local and feminine perspective.

Asteri’s products are designed to be “desert-proof,” meaning they are formulated to withstand Saudi Arabia’s ever-changing weather conditions, from extreme heat and dryness to humidity and cold winds.

Founded by Saudi designer Sara Al-Rashed, the brand is committed to cruelty-free, vegan, and microplastic-free products. They are also working towards B Corp certification.

One of their standout products is the Legacy Lipstick, known for its creamy and glossy formula, as well as its long-lasting wear. These refillable lipsticks come in various rich shades, each named after an influential woman in Al-Rashed’s life.

The Legacy Lip Balm is a luxurious everyday essential infused with nourishing ingredients like moringa oil, argan oil, and lychee fruit extract. It provides a subtle shimmer and can be used alone or with their Universal Lip Liners.

Asteri’s Maha Mascara not only boasts elegant packaging but also delivers buildable length and a natural look for your lashes. It’s smudge-resistant and won’t smear under your eyes.

Their HERizon Eye Liner is a smudge and waterproof felt-tip liquid liner in a deep grayish black shade, perfect for creating bold or simple eye looks. They also offer a pencil kohl liner in a true black shade.

For a flawless base, the Aura Radiant Concealers and Foundations offer a skin-like finish with customizable coverage for imperfections like blemishes, redness, dark circles, and pigmentation.

If you’re shopping online, their website provides a “Find My Shade” tool to help you match your current foundation or concealer shade from various brands. Asteri also offers a range of other products, including lip glosses, eyebrow pencils and gels, powder bronzer and highlighters, and a versatile blush stick that can also be used as lip color.

You May Also Like

More From Author