H&M is introducing its ‘Pre-Loved’ concept in the United Kingdom.

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Swedish fashion giant H&M is set to introduce its innovative ‘Pre-Loved’ concept, focused on second-hand clothing and accessories, in London next month. Starting from October 5th, customers can explore a diverse array of pre-loved fashion items from various brands and designers, not limited to the H&M Group, at the Regent Street flagship store. H&M aims to provide customers with a unique opportunity to experiment with personal style while contributing to a more circular fashion industry. Henrik Nordvall, the UK & IE Country Manager at H&M, highlighted the value of giving garments a second life and enabling customers to engage with sustainability through rental, Pre-Loved, and the brand’s collections. The ‘Pre-Loved’ collection will feature well-preserved, unique pieces handpicked based on current season trends, including trendy knits, classic trench coats, denim, metallic dresses, shirts, and leather items for the autumn/winter 2023 season. The concept will be located on the 1st floor of the store within its women’s assortment.

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