Michaela Stark, a designer and model from Brisbane, Australia, had a personal connection to Victoria’s Secret through her hometown’s association with former Victoria’s Secret Angel, Miranda Kerr, who attended her high school. Like many young girls, Stark was initially drawn to the fantasy of Victoria’s Secret fashion shows but also felt the pressure to conform to beauty standards promoted by the brand.
When Victoria’s Secret approached Stark to join the “VS20” project, a group of global artists tasked with reimagining the lingerie company’s fashion show, she was skeptical but eventually excited about the opportunity. For the show, Stark created three custom couture looks for herself and models, resulting in an avant-garde representation of the human form. Her designs challenged traditional beauty standards, featuring elements that embraced the natural body in an unconventional way.
Stark’s work aims to address body dysmorphia and discomfort, both of which she experienced as a young teenager. Her art showcases the beauty in the human form, even when it doesn’t conform to conventional ideals. She intentionally creates clothing and imagery that represent the feeling of discomfort but presents it in a beautiful, delicate, and feminine manner.
Despite her positive intentions, Stark faced backlash from some Victoria’s Secret fans online, including fatphobic comments and harassment that led to her personal Instagram account being temporarily deleted. She responded by emphasizing the importance of celebrating the beauty of women of all sizes, including transgender and plus-size individuals.
In her designs and art, Stark seeks to challenge old ideals of beauty perpetuated by brands like Victoria’s Secret and promote a more inclusive and diverse representation of women’s bodies.
