India is gearing up for a substantial financial windfall as the exclusive host of the ICC Men’s World Cup 2023, with estimated earnings surpassing Rs660 billion in Pakistani currency, equivalent to a staggering $2.6 billion.
This unprecedented opportunity for India involves hosting 48 matches across ten cities, including the colossal Narendra Modi Stadium in Ahmedabad. The event is poised to generate significant revenue, primarily from TV broadcasting rights, ticket sales, and auxiliary businesses like food delivery over the seven-week tournament.
In addition to these sources, sponsorship agreements with various companies, higher advertising rates, and increased foreign tourism and merchandise sales are contributing to India’s remarkable financial gains from the World Cup.
However, the financial model employed by the ICC from 2017 to 2023 has raised concerns about equitable revenue distribution. India is set to receive a substantial portion of the total income, while other cricketing nations are slated to receive relatively smaller shares. This has sparked discussions within the cricketing community about the fairness of the revenue-sharing model.
