Mirna Al Ali: Championing Empowerment and Leadership Across Borders
In an era defined by digital transformation, global connectivity, and the rise of women leaders across industries, few profiles stand out with such clarity and conviction as that of Mirna Al Ali. A visionary entrepreneur, strategist, and empowerment advocate, Mirna’s journey encapsulates the spirit of ambition, resilience, and cross-cultural leadership that defines the Kingdom’s evolving socio-economic landscape.
As the Director of Business Development at Rasi Consulting, founder of HerStory Talk Show, and Board Secretary of the Saudi Winter Sports Federation, Mirna exemplifies what it means to blend professional excellence with advocacy. Her achievements have placed her among the Top Arab Creators on LinkedIn, where she consistently uplifts others through storytelling, mentorship, and practical inspiration.
Early Career and International Foundations
Mirna Al Ali’s academic foundation supported her ambitions early on. She earned an Associate’s degree in Business Administration from King Faisal University and complemented it with a diploma in Computer Programming from the U.S. Army Command and General Staff College—a rare combination that allowed her to move seamlessly between administrative leadership and technical literacy.
These early experiences, often far from home and entrenched in international systems, gave Mirna not only language fluency and multicultural fluency but also the discipline and adaptability to lead across sectors.
Return to Saudi Arabia: Forging New Paths in Business
With Vision 2030 serving as a national backdrop for transformation, she found herself at the intersection of government reform, private sector growth, and cultural evolution.
She joined Rasi Consulting, a firm focused on enabling organizations to adopt best practices across digital transformation, operations, and market strategy. As the Director of Business Development, Mirna was tasked with more than traditional expansion goals. Her role centered on understanding client pain points, building solution-driven models, and creating sustainable value.
Her leadership at Rasi quickly became known for three things:
- Client-centered innovation – tailoring strategies around actual client journeys rather than off-the-shelf templates.
- Fintech enablement – working with financial technology platforms to explore scalable, secure, and user-centric products.
- Cross-sector collaboration – bridging industries like health, education, and government with private capital and digital solutions.
Mirna’s ability to anticipate trends while rooting strategies in practical outcomes made her a trusted advisor among peers, clients, and industry stakeholders. She helped position Rasi as not only a consultancy but a catalyst for transformation.
HerStory: A Platform for Women’s Voices
If her corporate work provided systems-level impact, her passion project—HerStory Talk Show—focused on individual empowerment and human stories. Founded as a platform to celebrate and amplify the achievements of inspirational women, HerStory grew beyond its original format into a movement.
Through this initiative, Mirna created storytelling spaces where women from all walks of life—entrepreneurs, artists, executives, mothers, and students—could share their journeys, challenges, and victories.
The platform’s goals are threefold:
- Empower through storytelling: Breaking the silence around topics often considered taboo in the region—mental health, work-life balance, leadership struggles.
- Educate through mentorship: Hosting workshops and masterclasses in areas such as personal branding, public speaking, career planning, and emotional intelligence.
- Inspire through role models: Curating conversations with women who’ve broken ceilings and built businesses from scratch.
HerStory became more than content; it became community. It reflects Mirna’s belief that when one woman rises, she brings others with her. By combining media, education, and mentorship, HerStory Talk Show represents a new template for soft power and cultural change in the region.
Leadership in Sports and Culture: Saudi Winter Sports Federation
Another dimension of Mirna’s multi-layered influence is her appointment as Board Secretary of the Saudi Winter Sports Federation. While winter sports may seem an unlikely focus in the desert Kingdom, it aligns perfectly with Saudi Arabia’s broader push for inclusivity, physical activity, and global sporting relevance.
Her role involves:
- Strategic policy input to ensure sport programs cater to youth, women, and underrepresented groups.
- Promoting community participation through school and university engagement initiatives.
- Liaising with international bodies to secure global visibility for Saudi athletes and sports programs.
Through this post, Mirna contributes to a cultural evolution, where sports are not just about medals but about identity, unity, and pride.
LinkedIn Influence and the Power of Digital Advocacy
Mirna Al Ali’s influence extends well beyond her immediate roles. She has emerged as one of the Top Arab Creators on LinkedIn, using the platform not for self-promotion, but for community storytelling and cross-border connection.
Her posts, often reflective, motivational, and data-informed, touch on:
- Career navigation in the Middle East
- Female leadership challenges
- Entrepreneurial grit
- Public service stories
- Technology and digital change
In a region where professional social media use is still developing, Mirna stands out for her authenticity, vulnerability, and strategic insight. She believes that digital platforms can be forces of good—bridging cultural gaps, offering mentorship, and building visibility for untold stories.
Bridging East and West: A Cross-Cultural Asset
What makes Mirna especially effective in today’s world is her ability to bridge Western systems and Eastern values. Her time with American institutions gave her a deep understanding of meritocratic environments, data-driven decision-making, and structured governance. In parallel, her Saudi roots have taught her the value of community, faith, dignity, and generational continuity.
This rare combination allows her to:
- Communicate with global investors and Saudi regulators in the same breath.
- Design programs that honor local culture while pushing global standards.
- Empower women not through confrontation, but through construction—building ecosystems, pathways, and support systems.
Her bilingual, bi-cultural fluency makes her a natural connector in boardrooms, talk shows, startup accelerators, and youth programs alike.
A Vision for the Future: What Comes Next?
Mirna Al Ali is not resting on her laurels. With eyes on the future, she is focused on scaling HerStory into a pan-regional initiative—partnering with Gulf-based media, universities, and CSR departments to expand programming. Plans include:
- A HerStory Leadership Academy for young women
- Podcast syndication to reach international audiences
- Collaborations with ministries and NGOs to embed storytelling in national empowerment efforts
She is also involved in early talks with venture builders and digital incubators, exploring how to support female founders across tech, retail, and social enterprise.
In the consulting space, she continues to champion fintech for the underserved, pushing for inclusive banking tools, women-focused financial literacy programs, and compliance-ready payment infrastructure that appeals to both regulators and disruptors.
Mirna’s message to young Saudis is simple but powerful:
“Don’t wait to be chosen. Choose yourself. Whether it’s launching an idea, applying for a role, or speaking your truth—believe that you have a seat at the table. If one doesn’t exist, build it.”
Legacy in Motion
In every endeavor—from HerStory to Rasi, from winter sports to digital platforms—Mirna Al Ali carries the same unwavering belief: transformation begins at the personal level, but grows through connection.
Her legacy is not confined to titles or events; it lives in:
- The young woman who found the courage to start her own business after hearing a HerStory episode.
- The policy shift that makes winter sports accessible to girls in Tabuk.
- The consulting client who scaled across the GCC with Mirna’s guidance.
- The thousands of social media followers who learn something new every week.
Conclusion: A Rising Force for Empowerment in Saudi Arabia and Beyond
Whether she’s developing strategy in a boardroom, sharing a personal story on a podcast, or mentoring a startup founder, Mirna Al Ali brings with her clarity, compassion, and conviction.
Mirna’s momentum continues not just because she leads, but because she enables others to lead with her.
