Swedish fashion giant H&M is set to introduce its innovative ‘Pre-Loved’ concept, focused on second-hand clothing and accessories, in London next month. Starting from October 5th, customers can explore a diverse array of pre-loved fashion items from various brands and designers, not limited to the H&M Group, at the Regent Street flagship store. H&M aims to provide customers with a unique opportunity to experiment with personal style while contributing to a more circular fashion industry. Henrik Nordvall, the UK & IE Country Manager at H&M, highlighted the value of giving garments a second life and enabling customers to engage with sustainability through rental, Pre-Loved, and the brand’s collections. The ‘Pre-Loved’ collection will feature well-preserved, unique pieces handpicked based on current season trends, including trendy knits, classic trench coats, denim, metallic dresses, shirts, and leather items for the autumn/winter 2023 season. The concept will be located on the 1st floor of the store within its women’s assortment.
You May Also Like
Polimoda and Arab Fashion Council Collaborate for GCC Scholarship
November 6, 2023
Riwaz International Fashion Show: Showcasing Indo-Pak Fashion Fusion
November 6, 2023
Today’s Must-Have: ‘Asteri,’ the Debut Saudi Makeup Brand
October 30, 2023