Unifonic: A Saudi Tech Powerhouse Shaping the Future of Customer Engagement
In the heart of Riyadh, a Saudi-born technology company is redefining how the world communicates. Unifonic, founded by Saudi entrepreneurs Ahmed and Hassan Hamdan, is more than just a tech startup—it is a reflection of the Kingdom’s ambitions under Vision 2030 to become a global leader in innovation, digital transformation, and economic diversification.
By enabling thousands of companies to engage customers more meaningfully and intelligently, Unifonic is not only scaling fast across the region but also proving that Saudi Arabia can export world-class technology solutions.
A Saudi-Born Success Story
Founded in 2006, Unifonic started as a modest vision to simplify how businesses connect with their customers. Today, it is one of the most admired tech companies in the Middle East, serving more than 5,000 clients across sectors like banking, retail, healthcare, government, and logistics. Its secure, AI-powered communication platform supports 25 billion+ customer interactions in over 160 countries.
From SMS and voice to WhatsApp, chatbots, push notifications, and more—Unifonic has built a single platform that allows companies to orchestrate conversations across every channel, with local regulations and customer expectations in mind.
What makes this journey especially inspiring is that it’s entirely Saudi in origin, and deeply aligned with the goals of Vision 2030—which aims to diversify the Kingdom’s economy and create a thriving digital society driven by innovation and entrepreneurship.
Driving Vision 2030 Through Technology
Unifonic’s rise is a direct outcome of the new Saudi Arabia—one that fosters ambition, supports tech talent, and encourages private sector innovation. The company has been backed by major regional and international investors, including Sanabil Investments (a PIF company), STV, SoftBank Vision Fund 2, and others.
This backing has allowed Unifonic to expand rapidly and invest in cloud technology, artificial intelligence, and automation tools that are helping other Saudi and regional companies become more efficient, customer-centric, and competitive.
As Saudi Arabia builds a knowledge-based economy, Unifonic plays a key role in helping government entities and private organizations digitize customer experience—from e-government services and smart banking to e-commerce logistics and health-tech communications.
Omnichannel Solutions for a Digital World
Unifonic’s platform is designed for the modern digital consumer—fast, seamless, and responsive. The company offers robust services across six main pillars:
1. Omnichannel Messaging
Businesses can now send timely, consistent messages to their customers across SMS, email, WhatsApp, push notifications, Facebook Messenger, and more—using a centralized interface that adapts to local preferences and languages.
2. AI-Powered Chatbots
Unifonic’s intelligent chatbots, built using Arabic language processing, are transforming customer service. They can handle everything from answering FAQs to processing payments and routing queries to live agents—available 24/7.
3. Campaign Automation
With Unifonic Flow Studio, businesses can build automated marketing journeys, personalize content, and track user engagement—all without writing a single line of code. This democratizes technology for small and medium enterprises.
4. Authentication and Security
Two-factor authentication (2FA), OTP verification, and secure messaging tools ensure data protection and compliance, especially for sectors like finance, healthcare, and government.
5. Developer-Friendly APIs
With easy-to-integrate APIs, developers can add communication features to their apps or services in minutes—creating everything from appointment reminders to order tracking messages.
6. Analytics and Reporting
With real-time dashboards and actionable insights, Unifonic helps businesses understand engagement metrics, campaign performance, and customer satisfaction trends.
A Growing Saudi Tech Giant
Unifonic is not just a service provider—it is becoming a strategic digital partner for both public and private sector organizations. Its clients include Saudi ministries, healthcare institutions, e-commerce leaders, and global enterprises seeking to localize and humanize their communication across the Kingdom and the wider Gulf.
In recent years, Unifonic has:
- Launched new offices in Egypt, UAE, and Jordan, supporting regional expansion
- Acquired Sestek, a voice AI company, enhancing its conversational AI capabilities
- Partnered with MoEngage and InspireU to drive digital transformation in the Kingdom
- Played a prominent role at events like LEAP 2024 and Seamless KSA, showcasing Saudi innovation on the world stage
Investing in Local Talent
Unifonic is proudly Saudi—and its workforce reflects this. A significant portion of its 400+ employees are Saudi nationals, many of whom are engineers, AI experts, marketers, and customer success professionals.
The company has launched internal initiatives to:
- Train the next generation of Saudi data scientists and developers
- Promote women in technology, with increasing representation across leadership roles
- Support tech education programs aligned with the Human Capability Development Program of Vision 2030
It also supports the startup ecosystem by working with early-stage entrepreneurs and providing infrastructure to build scalable customer experiences.
The Unifonic Audience Platform: The Next Leap
In 2024, Unifonic unveiled “Audience,” a new engagement platform designed to give businesses unprecedented insight into customer behavior. By combining AI, segmentation tools, and real-time interaction tracking, Audience helps brands understand and predict customer intent, making personalization not just possible, but automatic.
This leap into data-driven engagement is part of Unifonic’s mission to help Saudi businesses stay competitive on a global level—turning customer service into a strategic advantage.
The Future Is Conversational—and Saudi Arabia Is Leading
As businesses shift towards conversational commerce and digital-first support, Unifonic is positioned as a global leader in conversational AI. The Kingdom’s investment in cloud infrastructure, 5G connectivity, and AI regulation supports this transformation—making Saudi Arabia an ideal launchpad for Unifonic’s ambitions.
With the world moving away from transactional communication and towards real-time, interactive, voice- and text-based conversations, Unifonic’s solutions are perfectly timed.
The company’s long-term vision includes:
- Expanding into Asia, Europe, and North Africa
- Deepening AI capabilities to support predictive engagement
- Supporting localization in multiple languages, particularly Arabic dialects
- Offering communication solutions tailored to education, logistics, fintech, and public health
Pre-Conclusion: A Proud Saudi Story with Global Aspirations
Unifonic is not just a tech company. It is a symbol of Saudi Arabia’s transformation—one that fuses heritage with innovation, vision with execution, and local identity with global competitiveness.
Its success showcases the talent, resilience, and ambition of the Kingdom’s private sector. More importantly, it demonstrates how Saudi companies can lead not only in oil and infrastructure—but also in data, AI, and digital customer experience.
Unifonic is proving that with the right mix of strategy, technology, and national pride, a company born in Riyadh can become a global player—fueling the digital economies of the future while staying rooted in the values of the Kingdom.
Conclusion
As Saudi Arabia strides confidently towards Vision 2030, Unifonic stands as a shining example of what the future holds for the Kingdom’s digital economy. With its unwavering commitment to innovation, customer excellence, and local talent development, Unifonic is not just participating in the Saudi tech revolution—it is leading it.
From helping businesses automate conversations to empowering governments with secure, intelligent communication, Unifonic’s role is foundational in building a smart, connected, and service-oriented society.
For companies seeking to thrive in the modern marketplace—whether in Riyadh, Dubai, or Singapore—partnering with Unifonic means aligning with the best of Saudi innovation.
