Muzon Ashgar: Pioneering Saudi Entrepreneur Behind MZN Bodycare
Introduction
In the evolving landscape of Saudi Arabia’s entrepreneurial scene, few figures stand out as prominently as Muzon Ashgar. As the founder and CEO of MZN Bodycare, she has seamlessly blended traditional Saudi heritage with modern sustainable practices to create a brand that resonates both locally and internationally. Her journey from a passionate artisan to a leading entrepreneur exemplifies innovation, resilience, and a deep commitment to cultural authenticity.
Early Life and Education
Muzon Ashgar’s affinity for creativity and craftsmanship was nurtured from a young age. Growing up in a family that valued arts and crafts, with her mother being an art teacher, she developed a profound appreciation for handmade products. This early exposure laid the foundation for her future endeavors in the beauty industry.
Pursuing her academic interests, Muzon enrolled at King Faisal University’s College of Architecture and Planning, where she graduated top of her class with a degree in interior architecture. Her academic excellence and passion for design led her to a teaching assistant position at the same college.
In 2008, after getting married, Muzon moved to the United Kingdom with her husband. There, she furthered her education by obtaining a master’s degree in design with learning and teaching in higher education. This international exposure enriched her perspective and equipped her with the skills necessary to navigate the complexities of the business world.
The Genesis of MZN Bodycare
The inception of MZN Bodycare was serendipitous. In 2015, Muzon organized a spa-themed party for her friends, crafting handmade skincare products as gifts. The overwhelmingly positive feedback she received ignited a spark, leading her to consider turning her hobby into a business venture.
Starting with local bazaars, Muzon began selling her natural skincare products, which quickly gained popularity. Recognizing a gap in the market for locally made, natural, and sustainable beauty products, she officially launched MZN Bodycare. The brand’s ethos centered around creating skin and body care products that are natural, vegan, and cruelty-free, catering to the everyday consumer.
Embracing Saudi Heritage
A distinguishing feature of MZN Bodycare is its deep-rooted connection to Saudi heritage. Muzon consciously chose to incorporate indigenous ingredients known for their beneficial properties. For instance, Moringa Peregrina oil from AlUla, renowned for its hydrating and antioxidant-rich qualities, became a staple in her product line. Additionally, she highlighted traditional beauty practices, such as using Sidr (jujube) leaves for hair care and Bakhoor or Oud for fragrance, thereby celebrating and preserving Saudi Arabia’s rich beauty traditions.
Challenges and Triumphs
Launching a beauty brand in a market dominated by international products presented its set of challenges. Educating consumers about the benefits of natural, locally made skincare required persistence and strategic marketing. There were moments of doubt and fear, common in any entrepreneurial journey. However, Muzon’s unwavering belief in her vision and the increasing demand for conscious skincare products propelled her forward.
Her dedication bore fruit as MZN Bodycare expanded its reach, with products now available in premium retailers, spas, and pharmacies across Saudi Arabia and the UAE. The brand’s success is a testament to Muzon’s resilience and commitment to quality.
Recognition and Impact
Muzon’s entrepreneurial spirit and innovative approach have garnered significant recognition. In 2023, she was selected for Ernst & Young’s Entrepreneurial Winning Women EMEIA Class, acknowledging her as a leading female entrepreneur in the region.
Beyond her business achievements, Muzon actively mentors aspiring entrepreneurs and participates in industry conferences, sharing her insights on branding, marketing, and innovation. Her involvement in the Chamber of Commerce board for Youth Women Entrepreneurs further underscores her commitment to fostering entrepreneurship among Saudi women.
Future Aspirations
Looking ahead, Muzon aims to expand MZN Bodycare’s reach, focusing on direct-to-consumer channels and entering new markets, including Kuwait. She plans to diversify the product range while maintaining the brand’s core values of sustainability and quality.
Shaping the Future of Beauty and Business in Saudi Arabia
A Brand Beyond Beauty
Muzon Ashgar’s entrepreneurial journey is not just the story of a successful businesswoman — it’s a case study in how cultural authenticity, sustainable innovation, and female leadership can come together to redefine entire industries. As the founder of MZN Bodycare, she has shown that it is possible to create a business that is both deeply rooted in heritage and dynamically responsive to modern consumer demands. Her influence goes beyond the boundaries of commerce; she represents a new archetype of Saudi entrepreneurship — one that is values-driven, community-focused, and globally aware.
Storytelling Through Skincare
One of the most compelling aspects of Muzon’s leadership is her emphasis on storytelling through her brand. MZN Bodycare is more than just a collection of skincare products — it’s a tribute to traditional Saudi wellness rituals, natural resources, and the quiet elegance of simplicity. Each product tells a story, often featuring ingredients such as moringa oil, sidr leaves, or camel milk, all carefully sourced from regions across the Kingdom. By doing so, Muzon has not only created a product line but also helped in preserving and elevating elements of Saudi cultural identity in the global market.
Empowering Vision 2030 Through Entrepreneurship
This fusion of business and culture is particularly powerful in today’s Saudi Arabia, where Vision 2030 is ushering in an era of transformation across all sectors — especially those led by women. Muzon’s work directly supports this national vision by contributing to economic diversification, empowering local producers and artisans, and positioning Saudi-made products on international shelves. Her success demonstrates that Saudi women can lead globally relevant businesses without having to abandon their roots or conform to Western business models.
Clean Beauty with a Conscience
Moreover, Muzon has built a brand that champions ethical practices. At a time when many consumers are becoming more conscious of what they apply to their skin and how those products are made, MZN Bodycare stands out for its dedication to clean beauty. Vegan, cruelty-free, and responsibly packaged, each item reflects a deep respect for the environment. This aligns perfectly with growing global movements toward sustainability, giving MZN Bodycare not only a competitive edge but also a strong sense of moral purpose.
Mentor, Advocate, and Role Model
In addition to building her own brand, Muzon has embraced the role of mentor and advocate. Through speaking engagements, panel discussions, and collaborations with institutions like the Chamber of Commerce, she supports emerging Saudi entrepreneurs — particularly women — in their journey toward building impactful businesses. She is often seen sharing candid insights about the hardships of entrepreneurship, including fear, failure, and financial constraints, and how to overcome them with resilience and creativity.
Leading a New Era of Saudi Innovation
Muzon Ashgar is not just building a skincare empire; she is laying down a blueprint for ethical entrepreneurship in the Middle East. By integrating the old with the new, and the local with the global, she represents the essence of the modern Saudi entrepreneur — innovative, grounded, and fearless.
Conclusion
Muzon Ashgar’s journey from crafting handmade skincare products for friends to leading a renowned beauty brand exemplifies the transformative power of passion and perseverance. Through MZN Bodycare, she has not only introduced high-quality, sustainable skincare products but also paved the way for future generations of Saudi entrepreneurs. Her story is a beacon of inspiration, highlighting the impact of blending cultural heritage with modern innovation.
