By The Arabian Leaders
Published on: 23-06-2025
Maya Ayoub: Pioneering Digital Inclusion and Women’s Empowerment in Saudi Arabia
As Saudi Arabia emerges as a global hub for innovation and economic transformation, one name has consistently led the charge in digital leadership and gender inclusion—Maya Ayoub. With over 15 years of cross-industry experience, she is playing a central role in shaping a future where women are integral to national progress.
Today, Maya serves as the Saudi Arabia Country Director for Women in Tech® Global and is the founder of District Twelve, a hybrid firm combining strategic branding, corporate communication, and technology-driven event curation.
Empowering Women in Tech and Beyond
In her role at Women in Tech® Global, Maya Ayoub is a key architect behind Saudi Arabia’s efforts to bridge the gender gap in science, technology, engineering, and mathematics (STEM). Her work focuses on:
- Mentoring women in tech career pathways
- Providing startup support and access to capital
- Launching national programs for female-led innovation
Her initiatives align with the Vision 2030 mandate to promote inclusive, knowledge-based economic development.
Strategic Insight Backed by Academic Excellence
Maya Ayoub holds advanced academic qualifications in:
- Corporate strategy and finance
- Digital transformation and innovation economics
- Real estate and strategic event management
Her academic background enables her to lead digital transformation efforts that integrate business strategy with national development objectives.
District Twelve: Where Strategy Meets Storytelling
Maya’s company, District Twelve, is a hub for strategic innovation in:
- Corporate branding and reputation management
- Investment strategy and stakeholder positioning
- Events aligned with economic growth and Vision 2030
Through this platform, Maya advises high-growth companies on how to lead with purpose, engage with impact, and scale with clarity in Saudi Arabia’s competitive digital landscape.
Vision 2030 Alignment and Leadership Impact
A passionate advocate for inclusion, Maya Ayoub’s contributions to Vision 2030 span:
- Developing inclusive tech frameworks for national initiatives
- Advancing women’s leadership in AI, fintech, and cybersecurity
- Creating programs that link policy, innovation, and entrepreneurship
Her work accelerates Saudi Arabia’s shift toward a digital-first, gender-equitable economy.
Global Voice for Inclusion and Transformation
Recognized among the Top 100 Davos Women, Maya Ayoub is a sought-after global speaker. She has been featured at:
- World Economic Forum
- LEAP Tech Conference
- Women in Tech® Summits across Europe and the Middle East
Her voice represents the intersection of regional insight and global leadership in the digital economy.
Board Memberships and Policy Influence
Beyond executive roles, Maya contributes as a:
- Advisor to MENA investment councils and innovation boards
- Member of global economic policy think tanks
- Mentor for women-led startups across emerging markets
Her expertise helps shape forward-thinking policies and institutional strategies in Saudi Arabia and beyond.
A Vision for the Future
Maya Ayoub sees a future where Saudi Arabia’s digital growth is informed by diversity, led by inclusion, and powered by technology. Her next priorities include:
- Scaling national STEM programs for women
- Launching AI and fintech incubators
- Forming cross-border innovation partnerships
Conclusion: A Changemaker in the Digital Era
Maya Ayoub is more than a tech leader—she is a strategist, mentor, and visionary architect of Saudi Arabia’s digital future. Through her work in both the private sector and nonprofit space, she continues to:
- Empower Saudi women in tech
- Build bridges between innovation and impact
- Align business strategy with national transformation
Her leadership is helping ensure that Saudi Arabia thrives as an inclusive, future-forward innovation economy.
