Introduction
Khaled bin Ahmed Al Juffali stands as a towering figure in the landscape of Saudi Arabian business. As the Chairman of E.A. Juffali & Brothers and founder of Khaled Juffali Company (KJC), his influence permeates various sectors, including automotive, energy, telecommunications, and finance. Born into a family synonymous with industrial progress, Khaled Juffali has not only upheld but expanded his family’s legacy, positioning himself as a key player in the Kingdom’s economic diversification and modernization efforts.
Early Life and Education
Born on January 1, 1958, in Jeddah, Saudi Arabia, Khaled Juffali is the second son of Sheikh Ahmed Abdullah Al Juffali, the founder of E.A. Juffali & Brothers. His mother, Suad bint Ibrahim Al Husseini, hails from a lineage of notable figures, including Kamil of Jerusalem and Amin al-Husseini. Khaled’s formative years were marked by a multicultural education; he attended Brummana High School in Lebanon and Institut Le Rosey in Switzerland before earning a degree in Business Administration from the University of San Diego. In recognition of his contributions to business and society, Menlo College awarded him an honorary doctorate in Business Administration in 2009.
E.A. Juffali & Brothers: A Legacy of Industrialization
Established in 1946 by Sheikh Ahmed Abdullah Al Juffali and his brothers, E.A. Juffali & Brothers has been instrumental in Saudi Arabia’s industrial development. The company introduced the Kingdom’s first electricity and telecommunications services and has since diversified into various sectors, including automotive, chemicals, and insurance. Under Khaled Juffali’s leadership, the company has maintained its status as Saudi Arabia’s largest privately-owned enterprise, employing over 59,000 people as of 2022.
Khaled Juffali Company (KJC): Diversification and Global Reach
In 2004, Khaled Juffali founded KJC to manage and expand his personal investments. Headquartered in Jeddah, KJC has a global footprint, with investments spanning the United States, United Kingdom, and Gulf Cooperation Council countries. The company’s portfolio includes ventures in energy, utilities, insurance, healthcare, real estate, and construction. KJC’s mission focuses on creating and incubating growth-oriented businesses that contribute to Saudi Arabia’s infrastructure and economic development.
ReAya Holding: Strategic Investments in Healthcare and Beyond
In 2012, Khaled Juffali established ReAya Holding, a private equity firm specializing in healthcare investments. The firm aims to address the growing demand for quality healthcare services in the Middle East and North Africa region. ReAya’s investment strategy focuses on scalable and sustainable healthcare solutions, aligning with Saudi Arabia’s Vision 2030 objectives to enhance the quality of life for its citizens.
Board Memberships and Diplomatic Roles
Beyond his corporate endeavors, Khaled Juffali serves on several boards, including the Saudi Arabian Monetary Authority and the Saudi German Business Council. His diplomatic acumen is evident in his role as the Honorary Consul General of Switzerland in Jeddah, fostering bilateral relations and promoting cultural exchange between the two nations.
Philanthropy and Social Responsibility
Khaled Juffali’s commitment to social development is exemplified through his philanthropic initiatives. He is actively involved in the Tarek Ahmed Al-Juffali Foundation, named in honor of his late brother, which focuses on mental health awareness and support. Additionally, he supports various educational and healthcare programs aimed at empowering Saudi youth and improving community well-being.
Shaping the Future of Saudi Enterprise
Khaled Juffali’s journey through the business corridors of Saudi Arabia is emblematic of a broader national transformation—one defined by modernization, diversification, and strategic global engagement. As the country redefines its economic future under Vision 2030, Khaled Juffali stands as a key architect helping to bridge the gap between legacy family enterprises and future-ready, innovation-driven corporations. With a career rooted in deep respect for tradition and a firm grasp of global trends, his leadership offers a model for emerging business leaders in the Kingdom.
Through his work with E.A. Juffali & Brothers, Khaled preserved and strengthened one of Saudi Arabia’s most respected business dynasties. He did not merely maintain the group’s vast portfolio of industrial and commercial ventures—he modernized it. By reinforcing its presence in core industries such as automotive, electrical manufacturing, and telecommunications, he ensured the company remained relevant and profitable in a fast-changing economic landscape. His leadership at Juffali has also contributed significantly to employment and skills development in the Kingdom, with tens of thousands of jobs tied to the group’s ventures.
However, it is perhaps through Khaled Juffali Company (KJC) and ReAya Holding that his vision truly stands out. With KJC, he established a platform that channels investment into transformative sectors such as renewable energy, real estate, construction, and insurance. These investments not only aim for returns but are also focused on addressing infrastructural gaps and supporting sustainable development goals across the Middle East. His approach is holistic—incubating businesses that are not just viable, but vital to Saudi Arabia’s socio-economic fabric.
ReAya Holding, his healthcare-focused private equity initiative, marks another milestone in Khaled Juffali’s evolving impact. Recognizing the need for quality, scalable healthcare in the region, ReAya invests in technologies, clinics, and services that enhance health outcomes and build healthcare capacity. In doing so, Juffali contributes to the Kingdom’s ambition of building a more comprehensive, modern, and accessible healthcare system.
Beyond his corporate accomplishments, Juffali’s sense of social responsibility permeates much of his philanthropic work. Through his support of the Tarek Ahmed Al-Juffali Foundation and various educational initiatives, he has focused on marginalized and underserved communities, particularly in areas such as mental health—a subject often overlooked in the region. His commitment to human capital development aligns with Vision 2030’s aim to nurture a more vibrant society and a knowledge-based economy.
Conclusion
Khaled Juffali’s professional and personal achievements reflect a convergence of heritage, innovation, and humanitarianism. His ability to balance commercial success with long-term societal impact distinguishes him among his peers—not just in Saudi Arabia, but across the Middle East. As he guides his companies and investments into a rapidly changing future, Juffali embodies the spirit of modern Saudi leadership: rooted in tradition, driven by purpose, and focused on global relevance. His legacy is still unfolding, but the path he’s charting is already inspiring a new generation of Saudi entrepreneurs and investors to think beyond borders and build with intent.
Khaled Juffali’s multifaceted career embodies the dynamism and ambition of modern Saudi Arabia. Through strategic leadership in E.A. Juffali & Brothers, innovative ventures with KJC and ReAya Holding, and a steadfast commitment to philanthropy, he continues to shape the Kingdom’s economic and social landscape. His endeavors not only honor his family’s legacy but also pave the way for future generations to contribute meaningfully to Saudi Arabia’s ongoing transformation.
