By The Arabian Leaders
Published on: 22-06-2025
Fahd Hamidaddin: Architect of Saudi Arabia’s Global Tourism Vision
Fahd Hamidaddin is the driving force behind Saudi Arabia’s unprecedented rise as a global tourism destination. As the CEO of the Saudi Tourism Authority (STA), he has led the Kingdom’s efforts to diversify its economy beyond oil, aligning with the goals of Vision 2030. His leadership has not only attracted millions of tourists but also reshaped international perceptions of Saudi Arabia.
Early Life and Influences
Growing up in a household with nine siblings, Hamidaddin learned the value of hospitality, empathy, and inclusion from his parents, especially his mother. These values have profoundly shaped his leadership style and his approach to tourism: one that prioritizes people, culture, and authenticity.
Career Foundation
Before joining STA, Hamidaddin held senior positions across various sectors:
- Chief of Investment, Strategy, and Tourism Marketing at the Ministry of Tourism
- Chief Commercial Officer at King Abdullah Economic City (KAEC)
- Strategic roles in business councils and investment institutions
These experiences gave him an edge in strategy, branding, and large-scale project development, crucial skills he brought to Saudi Arabia’s tourism transformation.
Transforming Saudi Tourism
Appointed CEO of STA in 2020 amid the COVID-19 pandemic, Hamidaddin tackled adversity by focusing on strengthening domestic tourism and laying the groundwork for global re-engagement.
Key Achievements:
- Record Growth: 93.5 million visits in 2022.
- Visit Saudi Campaign: A global rebranding initiative that highlights cultural heritage, modern experiences, and natural beauty.
- Flight Connectivity: Partnerships with major airlines like Wizz Air and Emirates.
- Investment Programs: Accelerators and funding initiatives supporting tourism startups and foreign investors.
Strategic Pillars of Vision 2030
Hamidaddin’s work directly supports Vision 2030’s aims to attract 150 million visitors annually and increase the tourism sector’s contribution to GDP. Key mega-projects include:
- The Red Sea Project: Luxury sustainable tourism
- NEOM: Futuristic eco-tourism hub
- Diriyah Gate: Historical and cultural revival zone
Digital and Sustainable Tourism
Fahd Hamidaddin is a champion of innovation in tourism. Under his guidance:
- AI, big data, and smart platforms enhance visitor experiences
- E-visa systems simplify international access
- Eco-tourism initiatives protect biodiversity and heritage
Cultural Integration
Recognizing Saudi Arabia’s rich history, Hamidaddin ensures that culture and heritage remain central to tourism. Initiatives include:
- Riyadh Season and Jeddah Season entertainment festivals
- Promotion of UNESCO heritage sites like AlUla and Hegra
- Partnerships with Hollywood and global media to amplify Saudi stories
Looking Ahead
With his unique blend of strategic acumen, cultural sensitivity, and global perspective, Fahd Hamidaddin is well-positioned to lead Saudi Arabia’s tourism sector into the future. His goal is not only to meet numerical targets but to create a holistic, sustainable, and welcoming experience for global travelers.
Conclusion
Fahd Hamidaddin has become a global face of Saudi Arabia’s transformation. Through inclusive leadership, innovative strategies, and an unwavering commitment to Vision 2030, he continues to redefine the Kingdom’s place in the world’s tourism map. His legacy will be one of hospitality, opportunity, and visionary leadership.
