By The Arabian Leaders
Published on: 22-06-2025
As Saudi Arabia embarks on its ambitious Vision 2030 agenda, Ahmed Al Khateeb, the Kingdom’s first Minister of Tourism, has emerged as a driving force in reshaping its global image. With over 25 years in investment, finance, and public governance, Al Khateeb is spearheading a new era of tourism that balances cultural preservation, innovation, and international engagement.
Early Life and Education
Born in Riyadh in 1965, Al Khateeb holds a Bachelor’s in Business Administration from King Saud University and a Wealth Management Diploma from Dalhousie University in Canada. This educational foundation built the framework for his distinguished career in finance and public policy.
Financial Career and Entrepreneurial Leadership
Al Khateeb began his career at Riyad Bank, then joined SABB Bank, launching Islamic banking services (Amanah). In 2006, he founded Jadwa Investment, establishing himself as a leader in Saudi’s financial sector.
Public Service and Policy Making
He later transitioned into public service, serving as an Advisor to the Crown Prince, Minister of Health, and a strategic figure in defense development. His leadership emphasizes efficiency, reform, and national advancement.
Cultural Transformation: Chairman of General Entertainment Authority
As the founding Chairman of the General Entertainment Authority (GEA), Al Khateeb launched groundbreaking programs that redefined Saudi Arabia’s cultural landscape. His initiatives helped lift restrictions on public entertainment and introduced global cultural events across the Kingdom.
Minister of Tourism: Driving Vision 2030
Appointed in 2020, Al Khateeb became the first-ever Minister of Tourism in Saudi history. His focus includes:
- Infrastructure: Modernizing hotels, transport, and heritage sites
- Cultural Preservation: Promoting UNESCO sites and traditional crafts
- Sustainability: Introducing eco-tourism and responsible development
- Digital Transformation: Implementing e-visas, AI tourism apps, and smart travel solutions
Vision 2030: Making Saudi a Global Travel Destination
Under Al Khateeb’s leadership, Saudi Arabia is targeting 100 million annual visitors by 2030. Key milestones include:
- Launch of international tourist visas
- Hosting events like Formula 1, Red Sea Film Festival, and Dakar Rally
- Partnerships with major global hospitality brands
He also emphasizes training programs through the Saudi Academy for Hospitality and Tourism to upskill local talent.
Empowering Local Communities
Al Khateeb champions community-based tourism, creating jobs in rural and urban areas through initiatives like:
- Tourism Villages Program
- Support for local artisans, guides, and entrepreneurs
- Funding for small tourism startups
These programs foster economic inclusion while promoting regional heritage.
International Recognition and Leadership
Recognized by the International Hospitality Institute as one of the Global 100 in Hospitality, Al Khateeb actively shapes the global tourism agenda through:
- World Economic Forum
- UN Tourism Summits
- Strategic MOUs with global tourism boards
Additional Leadership Roles
- Chairman, Saudi Arabian Military Industries (SAMI)
- Chairman, Saudi Fund for Development
- Member of boards influencing infrastructure, defense, and investment strategies globally.
Future Outlook
Ahmed Al Khateeb envisions a diverse, inclusive, and globally competitive tourism economy for Saudi Arabia. His goals include:
- Diversifying offerings: Cultural, religious, adventure, and coastal tourism
- Strengthening international alliances
- Developing youth-led tourism enterprises
- Integrating AI and sustainability into every facet of tourism
Conclusion
Ahmed Al Khateeb is not just building a tourism sector—he’s crafting a legacy of cultural pride, economic resilience, and global hospitality. As Saudi Arabia opens its doors to the world, his leadership ensures that the Kingdom emerges as a premier destination, rooted in tradition yet future-ready.
