By The Arabian Leaders
Published on: 26-06-2025
MD29 — The Saudi Fashion House Merging Tradition and Innovation on the Global Stage
Riyadh, Saudi Arabia – In the rapidly evolving fashion scene of Saudi Arabia, MD29 stands as a pioneering brand reshaping the industry through a compelling blend of modern design and deep cultural storytelling. Co-founded by sisters Manal Al-Dawood and Nuha Al-Mutairi, the brand has quickly emerged as a leader in the modest fashion movement while gaining traction on international runways.
With over 13 years of experience in fashion design, the duo has built a reputation for creating refined, forward-thinking collections that reflect both Saudi heritage and global fashion trends.
A Design Legacy Rooted in Saudi Culture
Before founding MD29, Manal and Nuha worked across multiple sectors of fashion—from bespoke evening gowns to wedding couture, and from men’s fashion to ready-to-wear collections. Their understanding of fabric, form, and function—paired with a commitment to heritage—has earned them spots in initiatives such as the Saudi 100 Brands program, championing top local talent.
Signature Collections: Disruption Meets Elegance
One of MD29’s most acclaimed collections, “The Disruptive Edit,” showcases the brand’s unique identity—bold, architectural cuts softened by traditional Saudi patterns and motifs. Their offerings span:
- Women’s Wear: Elegant pieces blending modern silhouettes with intricate cultural details
- Men’s Fashion: Sophisticated tailoring enhanced by heritage embroidery and textures
- Accessories: Statement add-ons crafted to complement both traditional and modern wardrobes
Every piece is handcrafted, ensuring exclusivity, quality, and cultural relevance.
Global Recognition Through Fashion Weeks
MD29 has rapidly grown from a regional favorite to a globally recognized brand, showcased in high-profile fashion events including:
- Paris Fashion Week: Represented Saudi fashion as part of the Saudi 100 Brands
- Milan Fashion Week: Demonstrated the power of storytelling in modest fashion
- Riyadh Fashion Week 2024: Commanded attention with a bold, future-facing collection
These international platforms have not only elevated MD29’s status but also advanced the narrative of Saudi fashion as a serious contender in the luxury and modest wear markets.
Honoring Culture While Embracing the Future
MD29 draws from traditional Saudi art, architecture, and nature. Collections like “Al-Soudah Mountains” reflect a deep respect for regional identity. At the same time, the brand innovates through modern materials, minimalist cuts, and sustainable processes.
Sustainability and Tech-Forward Vision
MD29 is committed to:
- Eco-conscious production and use of sustainable fabrics
- Exploring digital design tools for less waste and more innovation
- Integrating sustainability across its future product development cycles
Their approach aligns with global shifts toward ethical fashion while maintaining the authenticity of Saudi craftsmanship.
Where to Find MD29
You can explore MD29’s latest collections through:
- Official Website: Offering an easy and intuitive online shopping experience
- Luxury Retailers: Select stores across the Gulf and beyond carry MD29 pieces
- Fashion Events and Trunk Shows: Curated pop-ups and showcases across the Middle East and Europe
Future Plans: International Expansion & Creative Collaborations
The founders aim to:
- Expand MD29 into international markets, with a focus on Europe, North America, and Southeast Asia
- Collaborate with global artists and designers to fuse cultural identities
- Launch mentorships and training programs for Saudi youth in fashion design and sustainability
Conclusion: A Brand That Embodies Saudi Fashion’s Global Rise
MD29 is more than a fashion label—it is a movement of cultural pride, design innovation, and creative storytelling. Through the vision of Manal Al-Dawood and Nuha Al-Mutairi, the brand is redefining what it means to dress modestly and meaningfully in today’s world. As Saudi Arabia continues to carve a space on the global fashion map, MD29 leads the way with elegance, resilience, and purpose.
