Abeer Al-Akel: Leading AlUla’s Global Renaissance
By The Arabian Leaders | Published on June 10, 2025
Abeer Al-Akel, CEO of the Royal Commission for AlUla (RCU), is at the forefront of Saudi Arabia’s cultural and tourism transformation. Her visionary leadership is reshaping AlUla into a world-class destination—where heritage, sustainability, and innovation seamlessly merge.
Trailblazing Vision Aligned with Vision 2030
With deep expertise in government transformation, tourism development, and cultural preservation, Abeer plays a crucial role in advancing Saudi Arabia’s Vision 2030. Her career reflects strategic foresight, global partnerships, and a passion for empowering local communities while preserving Saudi heritage.
Early Life and Education
Abeer’s passion for heritage emerged early in life, leading her to pursue a degree in Computer and Information Sciences. Her education at King Saud University and further executive programs at Harvard Business School equipped her with the tools to lead large-scale transformations.
Career Journey Across Sectors
Abeer gained valuable experience across public and private sectors:
- Hewlett-Packard (HP): Business Support Analyst, SADAD Project (2007–2008)
- SAB: Productivity Management Manager (2010–2013)
- PwC: Assistant Manager, Government Strategy (2013–2017)
- General Entertainment Authority: Head of Vision Realization Office (2017)
These roles strengthened her foundation in delivering national-level transformation projects.
Founding Member of RCU
In 2017, Abeer became a founding executive at RCU, overseeing strategic planning and partnerships. She led the “Journey Through Time Masterplan”, aiming to attract 2 million visitors annually by 2035 while conserving AlUla’s natural and cultural heritage.
Global Partnerships for Sustainable Development
Under her leadership, RCU established collaborations with UNESCO, IUCN, Panthera, World Bank, and SUEZ, emphasizing sustainable development, conservation, and eco-tourism. Initiatives like the Hammayah Program empower locals to become stewards of AlUla’s future.
Cultural Innovation: Winter at Tantora & Maraya
Abeer introduced Winter at Tantora, a global cultural festival featuring music, art, and heritage, earning two Guinness World Records—including for Maraya, the world’s largest mirrored building. It symbolizes harmony between modern architecture and historic landscapes.
Environmental Commitment: Nature and Design
- Sharaan Nature Reserve protects biodiversity while supporting eco-tourism.
- Sharaan Resort, designed by Jean Nouvel, is built into sandstone cliffs—merging architecture with nature.
- Wadi AlFann envisions massive art installations in the desert, blending creativity with environmental values.
Empowering Future Generations
Abeer launched the AlUla Scholarship Program, enabling Saudi youth to study globally in fields like tourism, archaeology, hospitality, and agriculture. These graduates will become future custodians of AlUla’s legacy.
Sustainable Infrastructure: Catenary-Free Tramway
In collaboration with Alstom, Abeer led the catenary-free tramway project, offering sustainable transit across AlUla’s heritage sites. This innovative infrastructure respects the environment while enhancing visitor access.
Championing Women in Leadership
As a leading woman executive in Saudi Arabia, Abeer is a role model. Her success represents progress under Vision 2030, encouraging gender inclusion and inspiring young women to lead in sectors like tourism, heritage, and government.
Legacy in the Making
Abeer Al-Akel is not just managing a project—she’s building a legacy. Through inclusive leadership and strategic innovation, she ensures economic growth, cultural preservation, and environmental stewardship walk hand in hand. Her work is setting global standards for sustainable heritage development.
Recognized by Arabian Leaders Magazine
At The Arabian Leaders Magazine, we proudly highlight trailblazers like Abeer Al-Akel—whose dedication is transforming AlUla into a global icon of heritage and innovation. Her journey exemplifies resilience, purpose, and visionary leadership.
