Fabula Jewels: A Contemporary Story of Timeless Jewellery
In the crowded world of luxury jewellery, where heritage houses often dominate the narrative, Fabula Jewels emerged with a fresh yet deeply emotional voice. Founded in 2015 by childhood friends Darine Abu Salim and Saada Domloge, this women-led brand has carved a niche for itself with its refined use of 18K gold, natural diamonds, and precious gemstones, set into designs that are as evocative as they are elegant.
With roots in the Middle East and an eye toward the global woman, Fabula Jewels doesn’t just craft accessories—it tells personal stories. Each piece carries meaning, each stone symbolizes strength, and each creation honors the duality of tradition and modernity that defines today’s Arab woman.
The Founders: A Bond Forged in Friendship and Vision
The origin of Fabula Jewels is, in many ways, a story of sisterhood. Childhood friends Darine Abu Salim and Saada Domloge shared more than memories growing up; they shared a passion for beauty, craftsmanship, and storytelling. Their decision to venture into the jewellery industry came from a mutual realization that there was a creative gap—a lack of brands that truly spoke to the multifaceted identities of modern Arab women.
Their partnership is a perfect alchemy: one focused on the business of beauty, the other on the aesthetics of legacy. Together, they envisioned a brand that would blend elegance with individuality, tradition with expression, and sophistication with soul.
The Meaning Behind the Name: Fabula
“Fabula” is the Latin word for story or fable, and that choice was deliberate. For the founders, jewellery should not be merely ornamental—it should be narrative. It should capture a mood, commemorate a moment, and express a piece of who you are.
This idea forms the emotional backbone of the brand. Every ring, necklace, or bracelet becomes a chapter in the wearer’s life story—a reminder of love, a token of strength, or a celebration of individuality. The name itself invites wearers to imagine themselves as authors of their own style journey.
Design Philosophy: Refined Femininity and Symbolic Simplicity
Fabula Jewels operates on a simple but powerful design principle: less is more, especially when less is layered with meaning.
1. Feminine Geometry
Many of Fabula’s silhouettes rely on soft lines, subtle curves, and repetitive symmetry to evoke balance and harmony. These aren’t stark modernist designs but rather fluid interpretations of geometry through a feminine lens.
2. Layered Symbolism
Rather than leaning on ornate motifs or excessive detailing, Fabula uses form as metaphor. Lines might represent journey, circles might reflect unity, and sharp angles may stand in for resilience. The symbolism is embedded subtly, inviting interpretation without dictating meaning.
3. Functional Beauty
The jewellery is made to be worn effortlessly—not locked away in safes. The designers believe luxury should accompany you through daily life, not just on special occasions. As such, Fabula creations transition seamlessly from day to night, work to event, embodying style without sacrificing comfort.
Materials and Craftsmanship: The Luxury of Intention
Fabula Jewels is committed to using high-quality materials that reflect its brand ethos. The foundation of every piece is 18K solid gold, which offers the perfect balance of purity and durability. This is often paired with:
- Natural diamonds in varying cuts and clarities
- Precious stones such as sapphires, emeralds, and rubies
- Custom finishes including brushed, high-polish, or matte textures
Crafted by expert jewellers in workshops that uphold the highest standards of ethical sourcing and fine manufacturing, each piece undergoes meticulous quality control to ensure not only beauty but longevity.
Arab Identity Meets Global Aesthetic
While the brand’s roots are firmly Middle Eastern, its designs speak a global language of contemporary luxury. The founders have managed to subtly infuse cultural elements—such as calligraphic curves or architectural influences—into modern forms that feel universal.
This allows Fabula Jewels to transcend geography, appealing to women in Paris, Dubai, London, and New York alike. It is this fluid identity—both specific and universal—that has given the brand its staying power in a competitive luxury market.
Jewellery as Storytelling: Beyond Ornamentation
At the heart of Fabula is a profound belief: jewellery is an extension of the self. Unlike fast fashion or seasonal accessories, fine jewellery carries emotional investment. It marks milestones, expresses love, offers protection, and holds history.
Fabula Jewels leans into this concept by creating pieces that evoke emotion without being overly literal. Their jewellery often speaks through tone and form rather than inscription or symbolism. A simple gold curve might evoke a hug, while a series of stacked rings may symbolize evolution or alignment.
This commitment to understated storytelling makes Fabula an emotional luxury—something you don’t just wear, but feel.
Empowering Women Through Design and Ownership
As a brand founded by women for women, Fabula is inherently empowering. But that empowerment goes beyond ownership—it’s embedded in design, messaging, and vision.
Darine and Saada have consistently used their platform to champion female voices, artisans, and narratives. They ensure that women are present not just as consumers but as creators, collaborators, and leaders within the brand’s ecosystem.
Whether it’s celebrating diversity in campaign models or collaborating with regional women-led causes, Fabula maintains its role as a cultural and emotional amplifier for feminine expression.
Digital-First, Emotion-Driven
Fabula’s rise has been amplified by its savvy digital presence. The brand’s website and social platforms act as virtual showrooms, storytelling portals, and lifestyle guides rolled into one.
Key aspects of its digital strategy include:
- Immersive product storytelling: Each piece is presented with rich visual detail and personal narratives.
- Engaging lifestyle campaigns: Fabula doesn’t just show jewellery; it shows how it lives—on real women, in real moments.
- User-generated content: The brand actively features clients’ stories, creating a sense of community and shared narrative.
This emotion-forward content strategy allows Fabula to foster deep engagement beyond just aesthetics or product drops.
Bridging Generations with Contemporary Heritage
One of Fabula’s quiet triumphs is how it appeals to multiple generations of women. For mothers and daughters alike, the brand’s designs feel timeless yet trend-aware. This is achieved through:
- Simplicity of design, which never feels dated
- Fine materials, ensuring durability and heirloom quality
- Emotional resonance, offering personal relevance at any age
In a way, Fabula’s pieces become intergenerational artefacts—gifts that bridge familial connections while allowing personal style to shine.
Sustainability in a Slow-Luxury Model
Though luxury often escapes sustainability conversations, Fabula takes its responsibility seriously. The brand follows a slow-luxury approach:
- Limited production batches to reduce waste
- Recyclable and minimalist packaging
- Sourcing conflict-free diamonds and ethically mined gold
In a world of overconsumption, Fabula believes that true luxury is intentional, ethical, and enduring—an investment in values as much as in style.
Recognition and Cultural Relevance
Over the years, Fabula has garnered a strong following among regional fashion insiders, stylists, and influencers. Its pieces have appeared in editorial spreads, celebrity features, and cultural showcases across the Middle East.
More importantly, Fabula has earned its place in the hearts of its customers, who wear its jewellery to weddings, births, personal victories, and quiet everyday moments. This emotional loyalty is the brand’s greatest achievement.
Pop-Ups and Personalization
In addition to its digital presence, Fabula regularly engages in pop-up events across the Middle East. These immersive retail experiences allow clients to:
- Explore the collection in person
- Customize or personalize pieces
- Engage with the founders and team
The brand also offers bespoke services, helping customers design one-of-a-kind items for engagements, anniversaries, or personal milestones. These intimate collaborations reinforce Fabula’s positioning as a brand of deep personal meaning.
Beyond the Ornament: Jewellery as an Emotional Archive
Jewellery, at its finest, becomes an emotional archive. With Fabula Jewels, this is not a mere afterthought—it’s the foundation. The brand treats gold and gemstones not just as precious materials but as memory-keepers, chronicling individual milestones and collective moments. Whether it’s a necklace worn daily as a source of strength or a ring passed down across generations, each Fabula piece transforms into a symbol of lived experience.
In a digital-first world where so much of life is ephemeral, Fabula’s creations provide a tangible form of permanence. They allow women to anchor memories, transform emotions into heirlooms, and carry their inner stories close to the skin. This concept—of jewellery as emotional continuity—resonates deeply with a generation seeking meaning in luxury.
The Silent Power of Minimalism
While many regional jewellery brands lean toward the baroque or ornate, Fabula takes a refreshingly restrained approach. The brand has championed minimalist design language not for trend’s sake, but as a deeper statement of individuality. Minimalism, here, is a vessel for clarity—a way for wearers to express complexity through simplicity.
The deliberate sparseness of certain Fabula pieces invites reflection. It lets the wearer complete the story rather than be overwhelmed by the designer’s voice. This aesthetic humility gives the jewellery a rare emotional intimacy, as if the piece was designed not just for anyone—but just for you.
Global Aspirations with Local Soul
While Fabula Jewels was born in the Arab world, its spirit is undeniably cosmopolitan. The brand speaks to an international audience without ever diluting its Middle Eastern soul. The Arab identity remains present—not in overt motifs, but in the subtle sensuality of curves, the symbolism of form, and the deep-rooted appreciation for storytelling.
Fabula’s ability to fuse regional heritage with universal design cues is part of its success. A woman in Riyadh might wear a Fabula bracelet to echo her grandmother’s gold, while a client in Paris might wear the same piece for its sleek elegance. This duality allows Fabula to exist both as a local treasure and a global contender.
The Female Gaze in Jewellery Design
One of Fabula’s most powerful qualities lies in its creators’ perspective. As women designing for women, Darine Abu Salim and Saada Domloge infuse their collections with a sense of authenticity that transcends commercial intention. Their understanding of how jewellery feels on the body, how it complements movement, how it fits into daily rituals—all of this comes from lived experience.
This female gaze ensures that Fabula pieces are not just beautiful, but functional, wearable, and resonant. They don’t dictate how a woman should feel; instead, they adapt to how she chooses to express herself. In an industry where many designs still emerge from a masculine lens, Fabula’s work feels refreshingly inclusive and quietly revolutionary.
Storytelling Through Sustainability
Fabula’s approach to sustainability mirrors its design ethos: quiet, intentional, and impactful. Rather than making bold claims or marketing gimmicks, the brand integrates responsible practices into the everyday fabric of its operations. From sourcing conflict-free stones to using ethical 18K gold, Fabula treats sustainability as part of the jewellery’s invisible value.
Its slow-luxury model—favoring quality over quantity, permanence over fast trends—makes a statement in an industry often driven by novelty. Clients know that a Fabula piece is not just built to last physically, but also aesthetically and ethically, standing the test of time in every sense.
From Gifting to Legacy
Fabula Jewels understands that jewellery occupies a unique space between gifting and legacy. It can mark a birthday, commemorate an achievement, or simply celebrate self-love. But beyond these moments, it also becomes a future inheritance—a part of your identity that outlives you.
The brand’s elegant, timeless pieces lend themselves beautifully to this dual function. They feel current enough to enjoy now, and classic enough to pass on. With each year, Fabula jewellery becomes more than a possession—it becomes a family story waiting to unfold.
Emotional Intelligence Meets Aesthetic Restraint
What sets Fabula apart in the high-jewellery space is its emotional intelligence. The brand is acutely aware of what its customers seek—not just sparkle, but sentiment. This has allowed Fabula to build a deep emotional bond with its audience, particularly women who view their jewellery as a mirror of their inner lives.
Each collection, though discreet, carries emotional layers: strength and vulnerability, ambition and grace, memory and aspiration. This emotional duality, delivered through aesthetic restraint, makes the jewellery feel almost sacred—objects that listen as much as they adorn.
Redefining Arab Luxury
In many ways, Fabula Jewels is helping to redefine what Arab luxury looks and feels like. Instead of grandeur and ostentation, it offers narrative, nuance, and quiet power. It stands in contrast to maximalism and instead embraces clarity, individuality, and elegance rooted in emotion.
This shift is significant. It challenges dominant aesthetics and opens new doors for future designers, showing that Arab luxury can be introspective, modern, and globally relevant—without compromising authenticity.
Conclusion: Fabula Jewels – A Modern Legacy of Meaning and Elegance
Fabula Jewels stands as a testament to how contemporary jewellery can be both emotionally resonant and aesthetically refined. In a world often dominated by trends and fleeting styles, the brand offers a refreshing counterpoint: timeless design rooted in storytelling, intentionality, and cultural depth. With its foundations built on friendship, passion, and an intuitive understanding of the modern woman, Fabula reimagines luxury not as excess, but as essence—an expression of identity, sentiment, and strength.
By harmonizing minimalist design with meaningful symbolism, Fabula allows wearers to define their own narratives through jewellery that feels personal yet universally elegant. Its commitment to ethical practices and sustainability further reinforces its relevance in today’s conscious luxury market. As the brand continues to grow globally, it retains the heart of its mission: to create pieces that are cherished not just for their beauty, but for the emotions they carry and the memories they hold.
Fabula Jewels isn’t just shaping jewellery—it’s shaping modern heirlooms, crafted with care and worn with purpose. It invites women everywhere to celebrate their journeys, milestones, and individuality—one timeless piece at a time.
