Sega is exploring the possibility of launching its own subscription-based gaming service, a move that could significantly reshape the company’s role in the evolving world of game streaming. While services like Xbox Game Pass and PlayStation Plus already dominate the space, Sega’s potential entry aims to capitalize on its iconic game catalog and rekindle its global presence.
Evaluating the Streaming Landscape
As per the sources of Leaders team, Sega President Shuji Utsumi expressed keen interest in subscription models, describing them as “very interesting” during an interview with the BBC. Although he refrained from disclosing details, Utsumi confirmed that the company is “evaluating some opportunities.”
Currently, Sega games are featured across various subscription platforms, such as Xbox Game Pass and PlayStation Plus. These services charge users monthly fees ranging from £6.99 to £14.99, depending on the features offered. A Sega-exclusive platform could allow the company to directly profit from its player base rather than sharing revenue with rivals.
However, concerns have emerged within the industry. Some fear that the proliferation of game-specific subscriptions could lead to gamers paying more to access multiple platforms. Twitch streamer Rachel Howie, known as DontRachQuit, voiced her mixed feelings, saying, “We have so many subscriptions already that it’s hard to justify adding another.”
Similarly, Sophie Smart, Production Director at UK-based No More Robots, praised the idea as a modern move for Sega but questioned whether it might result in the removal of Sega games from existing platforms. “Consumers could end up shelling out more for multiple subscriptions,” she cautioned.
Aiming for a Global Comeback
Beyond gaming services, Utsumi spoke of a larger vision to restore Sega’s prominence on the global stage. Reflecting on the company’s golden era in the 1990s, when Sonic the Hedgehog rivaled Nintendo’s Mario, Utsumi acknowledged that Sega had “lost confidence” by focusing too heavily on domestic markets in Japan.
“I want to make Sega really shiny again,” he said, emphasizing a need for bold strategies and a shift from cost-cutting to innovation. Drawing parallels to Sega’s rock-and-roll-style marketing of the 90s, Utsumi promised a return to bold, exciting game development.
According to the reports of Leaders team, one highlight of this strategy is the development of a new Sonic game, which Utsumi described as “quite challenging and exciting.” Fans have also been clamoring for a return of the beloved Sonic Adventure series, including its iconic Chao Garden feature. While Utsumi hinted that these ideas are being discussed, he emphasized the need to meet or exceed expectations before making any announcements.
Balancing Success and Challenges
This year has been a mix of triumphs and trials for Sega. The company celebrated success with the release of Metaphor: ReFantazio and the continued popularity of the Sonic franchise, including the premiere of Sonic 3 in Hollywood. However, it also faced setbacks, including the delay of Football Manager 2025 and a significant round of job cuts affecting 240 employees.
Utsumi defended these decisions as necessary steps for the company’s long-term vision, prioritizing quality and strategic resets. “Financially, releasing games earlier might seem better, but maintaining discipline around quality is more important,” he explained.
Looking Ahead
As Sega explores the subscription model and gears up for new projects, the company seeks to position itself as a global leader once again. Whether through innovative gaming experiences or expanded entertainment ventures, Utsumi’s leadership is focused on bringing Sega back into the spotlight with a bold, modern edge.
With fans eagerly awaiting updates on new games and projects, Sega’s future hinges on its ability to adapt to industry trends while staying true to its legacy of creativity and innovation.
